Apr 28
Written by: Aaron Turpen 204 views
Published on April 28th, 2009 in Electric Cars
The 2010 Prius officially goes on sale in mid-May in Japan. They expect to have pre-orders of over 40,000 units by then and have already accepted more than 20,000 with more pouring in.
While the numbers are probably a little optimistic, they are better than the Honda Insight’s 18,000 in its first month. Honda, however, beat their expected sales by 3.6 times and had to ramp up production to keep up. I think the difference between the two companies is a matter of marketing. Let’s face it, Toyota has learned to be a little more “American” with their marketing hype than Honda has.
The real winner here, though, are the consumers. Both cars at at roughly the same low price point, starting at around $21,000 base. With their ultra-efficient hybrid driving and economy, these are definitely the cars to beat in today’s hybrid vehicles market.
Toyota’s goal is to sell 400,000 Prius world wide in 2010.
Source: AllCarsElectric.com
Tags: hybrid vehicle, prius, toyota, toyota prius
Related Posts
Recognizing Honda’s Insight as a real challenge to the Prius’ reign on the hybrid market, Toyota has announced that they’re cutting the base price of the 2010 Prius down to $21,000 (about $1,200 higher than the Insight).
[...]
Read More...
The 2010 model Toyota Prius will enter dealerships nationally at the end of May. We’ve talked a lot about this car, but now some journalists have put it through some paces and are reporting amazing results.
[...]
Read More...
Toyota’s Certified Used Car program is now extended to include hybrids like their Prius. This means their warranties on used vehicles that have been certified will now include all of their hybrid models as well.
[...]
Read More...
The British Army took delivery of fifty Toyota Prius early this month. The cars will be used by the White Fleet, which is the Army’s non-combat corps of administrators and officers. Sources say that they did test the Prius [...]
Read More...
Honda has unveiled the 2010 Insight Hybrid, a new hybrid-electric car meant to take on Toyota’s Prius as the top hybrid car on the market. It has three things going for it: price, innovation, and price.
[...]
Read More...
Toyota has lowered the price of a Prius to match the current price of the Honda Insight in Japan. The move was expected, but still surprising. The Prius’ price is now down to $19,250 USD. This is [...]
Read More...
