Feb 13
Written by: Aaron Turpen 365 views
Published on February 13th, 2009 in Hybrid Vehicles

The Rocky Mountain Institute in Colorado is a think tank that has done many things for transforming green and energy efficient technologies to the forefront. They’ve created a new car company, called Bright Automotive, based on some of that technology, which will produce plug-in hybrids.
The new company is called Bright Automotive and plans to debut its first version of the car later this year, and company CEO John Waters (of EV1 battery fame) has high hopes for getting to production very quickly.
The cars are planned to be able to go 30 miles on a charge before the engine kicks in to supply more juice and have a total range of about 400 miles with a hopeful EPA of 100mpg. These cars will be freeway-legal and capable.
While the idea is great and this might be a good thing for a new car producer to get into, so far Bright Auto hasn’t announced anything solid on how their PHEV will be any different than those being produced by the government-subsidized big boys in Detroit. They’ll also be competing with some pretty low-cost competition from Honda, Miles, and BYD. So it will be interesting to see what Bright comes up with as their market competition niche.
Source: Ecogeek
Tags: Bright Automotive, hybrid car, phev, plug-in hybrid, Rocky Mountain Institute
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