Zoomi Life

Mitsubishi has announced that it will debut an all-new, high-performance version of its i MiEV concept electric car at the Geneva Motor Show this March. While the Mitsubishi press release is short on details and long on marketing buzz, “The i MiEV SPORT AIR explores the future possibilities for zero-emission vehicles, placing a greater bias on exhilarating driving pleasure.”

Sounds good to us, but we’re pretty dubious of marketing-speak when it’s not backed up with some hard facts. We do know that the i MiEV SPORT AIR will feature “powerful, instant torque from a beefed-up electric motor” and “stable driving and handling and a low center of gravity, due to the in-floor lithium-ion battery.”

Stable driving, and instant torque all sound great to us, but of course all electric vehicles provide instant torque, so that’s not particularly new. And neither is stable driving - I don’t know about you, but I am fond of having my vehicle remain upright on the road and don’t really think of this as a marketing feature, but maybe that’s just me.

Source: Green Car Advisor

Photo Credit: Hiroko Masuike for The New York Times