Jan 26
Written by: Aaron Turpen 230 views
Published on January 26th, 2009 in Other Vehicles
The Fiat 500
Chrysler (finally) figured out their weak spot: a total lack of small, fuel-efficient cars. They’ve made a move to fix that by penning a deal with Fiat. The deal, from Fiat’s perspective, is pretty sweet and sour. They get 35% of Chrysler in exchange for Chrysler having full access to their small car platforms for development and rebranded sale.
This will allow Fiat to easily enter the U.S. market, but not under their own name. However, since Chrysler’s stock is worth less than Remo Williams’ fingernail trimmings, Fiat isn’t really getting much in the way of payment for all of this.
Fiat makes some of the most fuel-efficient small cars in Europe and has been itching to get a bigger share of U.S. sales. Since Chrysler has all those idle manufacturing plants just begging for retool to build small cars, maybe this will work out.
Source: Reuters
Tags: bailout, chrysler, fiat
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